Unit 32 ident propsal

Unit 32 Idents purpose

TV idents use idents for many different reasons. The main one is to get an image into the audience head. They use their own style to show the sign of the channel there broadcasting from.  They do it in a certain time frame not to lose the audience attention but enough for them to take note of the ident. They need to show their independence from other channels and use idents as a clever tool because it’s simple and creative which catches audience attention without really knowing because we like to watch creativity. They also like to see how it comes together which is helping the audience to see their ident. Before starting they must also realise that they can’t go to farfetched for example they can’t use cricket balls to make the ident on a football pitch because this would have no relevance so they need to blend in with the background so channel 4 cleverly use many of this techniques but they sue the bowlers green quite well cause they use the bushes to project a shadow on the floor.